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Privacy Policy

This privacy policy provides information about the personal data we process in connection with our activities and operations, including the www.gasthaus-traube.ch website. It is important to us that you know what personal data we collect from you, how this is done, how this data is processed and for what purposes.

We are subject to Swiss data protection law, the Ordinance to this Act (VDSG) and any applicable foreign data protection law, in particular that of the European Union (EU) with the General Data Protection Regulation (GDPR).

1) Contact
Gasthaus Traube Buchs AG, represented by the managing director Marco Planitzer, is the contact person for data protection enquiries.

Gasthaus Traube
St. Gallerstrasse 7
9470 Buchs SG - Switzerland
info@gasthaus-traube.ch

2) Type, scope and purpose
We process the personal data required to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner. Such personal data may originate in particular from inventory and contact data, browser and device data, content data, meta or marginal data and usage data, location data, sales data as well as contract and payment data.

We only store and process personal data for as long as is necessary for the respective purpose or as required by law. We store data in connection with the conclusion or fulfilment of a contract for longer, as we are required to do so by statutory retention obligations. According to these regulations, business communications, concluded contracts and accounting documents must be stored for up to 10 years.

We may have personal data processed by third parties, process it jointly with third parties or transfer it to third parties. Such third parties are specialised providers whose services we use.

In principle, we only process personal data with the consent of the data subject, unless the processing is permitted for other legal reasons, for example to fulfil a contract and for corresponding pre-contractual measures, to protect our overriding legitimate interests, because the processing is evident from the circumstances or after prior information.

In this context, we process information that people provide to us when contacting us, for example by email, contact form and social media. We store personal information in a digital address book, a customer relationship management system (CRM system) or with comparable tools. If we receive data about other persons, the transmitting persons are obliged to guarantee data protection for such persons and to ensure the accuracy of such personal data.

We process personal data that we receive from third parties, obtain from publicly accessible sources or collect in the course of our activities and operations, if and to the extent that such processing is permitted by law.

3) Personal data abroad
We generally process personal data in Switzerland. We may transfer personal data to the EU and other countries in order to have it processed there.

We may transfer personal data to all countries, states and territories, provided that the local law guarantees adequate data protection in the opinion of the Federal Data Protection and Information Commissionere (FDPIC) or in accordance with the decision of the Swiss Federal Council and - if and insofar as the General Data Protection Regulation (GDPR) is applicable - in accordance with the decision of the European Commission.

Gasthaus Traube Buchs AG is also authorised to transfer your personal data to third parties (i.e. contracted service providers) abroad if this is necessary for the data processing described in this privacy policy.

4) Rights of data subjects
Persons whose personal data we process have the rights under Swiss data protection law. You have the right to receive information free of charge about the personal data that we store about you. In addition, you have the right to have incorrect data corrected and the right to have your personal data deleted, provided that this does not conflict with any legal obligation to retain the data or any authorisation that allows us to process the data.

Data subjects whose personal data we process can - if and insofar as the GDPR is applicable - withdraw their consent at any time with effect for the future and object to the processing of their personal data at any time.

Data subjects whose personal data we process have the right to lodge a complaint with a competent supervisory authority. The supervisory authority for data protection in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

5) Data security
We use suitable technical and organisational security measures to ensure appropriate data security as far as possible. Unfortunately, however, we cannot guarantee absolute data security.

Our website is accessed using transport encryption (SSL / TLS / HTTPS).

Our digital communication, like all digital communication, is subject to mass surveillance without cause or suspicion and other surveillance by security authorities in Switzerland, Europe, the United States of America (USA) and other countries. We cannot directly influence the corresponding processing of personal data by secret services, police forces and other security authorities.

6) Use of the website
We would like to point out that we use cookies, tracking tools and social media plug-ins when you visit our website.

6.1 Cookies
Cookies - both our own cookies (first-party cookies) and cookies from third parties whose services we use (third-party cookies) - are data that are stored in the browser.

Cookies can be stored in the browser temporarily as «session cookies» or for a certain period of time as so-called permanent cookies. «Session cookies» are automatically deleted when the browser is closed. Permanent cookies have a specific storage period. In particular, cookies make it possible to recognise a browser the next time it visits our website and thus, for example, to measure the reach of our website. However, permanent cookies can also be used for online marketing, for example.

Most Internet browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a message always appears when you receive a new cookie. However, deactivating cookies may mean that you cannot use all the functions of our website. We request your express consent to the use of cookies. 

6.2 Server log files
When you visit our website, our servers temporarily store every access in a log file. The following data is recorded automatically

the IP address of the requesting computerthe date and time of access
the name and URL of the retrieved file
the website from which the access was made
the operating system of your computer and the browser you are using
the country from which you accessed the site and the language settings of your browser
the name of your internet access provider

This data is collected and processed to enable the use of our website (connection establishment), to ensure system security and stability, to optimise our website and for internal statistical purposes. 

6.3 Tracking pixels
We may use tracking pixels on our website. Tracking pixels are also known as web beacons. Tracking pixels - including those from third parties whose services we use - are small, usually invisible images that are automatically retrieved when you visit our website. Tracking pixels can be used to collect the same information as server log files. 

7) Notifications and messages
We send notifications and messages by e-mail and via other communication channels such as instant messaging or SMS.

8) Success and reach measurement
Notifications and messages may contain web links or tracking pixels that record whether an individual message has been opened and which web links have been clicked on. The use of corresponding services enables evaluation and optimisation and may contain personal data. To prevent tracking pixels in our newsletter, please set your mail programme so that no HTML is displayed in messages.

8.1 Consent and objection
You must always expressly consent to the use of your e-mail address and other contact addresses, unless the use is permitted for other legal reasons. Consent to receive our newsletter is given when you register via the registration form. We may log such consents for reasons of proof and security.

You can object to receiving notifications and communications such as newsletters at any time. With such an objection, you can also object to the statistical recording of usage for measuring success and reach. Necessary notifications and communications in connection with our activities and operations remain reserved.

8.2 Service providers for notifications and messages
We send notifications and messages with the help of specialised service providers. 

9) Social media
We are present on social media platforms and other online platforms in order to communicate with interested parties and to provide information about our activities and operations. In connection with such platforms, personal data may also be processed outside Switzerland and the European Economic Area (EEA).

The General Terms and Conditions (GTC) and terms of use as well as data protection declarations and other provisions of the individual operators of such platforms also apply. In particular, these provisions provide information about the rights of data subjects directly vis-à-vis the respective platform, including, for example, the right to information.

 

10) Services from third parties
We use the services of specialised third parties in order to be able to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner. Among other things, we can use such services to embed functions and content in our website. In the case of such embedding, the services used record the Internet Protocol (IP) addresses of users at least temporarily for technically compelling reasons. 

For necessary security, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and operations in aggregated, anonymised or pseudonymised form. This is, for example, performance or usage data in order to be able to offer the respective service.

We use in particular:
Google services: Provider: Google LLC (USA) / Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General information on data protection: Privacy Policy

Services from Microsoft: Providers: Microsoft Corporation (USA) / Microsoft Ireland Operations Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland; General information on data protection: «Data protection at Microsoft», «Data protection (Trust Centre)», Privacy Policy.

10.1 Digital infrastructure
We use the services of specialised third parties in order to be able to use the necessary digital infrastructure in connection with our activities and operations. This includes, for example, hosting and storage services from selected providers.

We use in particular:
Gastronovi: cash register and table reservation system; provider: gastronovi GmbH (Germany). Information on data protection: «Privacy policy»

10.2 Contact options
We use services from selected providers in order to be able to communicate better with third parties such as potential and existing guests.

We use in particular:
Mailchimp: email marketing platform; provider: Rocket Science Group / Intuit (California). General information on data protection: «Global privacy statements»

10.3 Map material
We use third-party services to embed maps in our website.

In particular, we use:
OpenStreetMap (OSM): map service; provider: OpenStreetMap Foundation

Google Maps including Google Maps Platform: Map service; Provider: Google; Google Maps-specific information: «How Google uses location information».

10.4 E-Commerce
We trade goods and services via online services in order to be able to sell them successfully.

We use in particular:
Shopify: Online shop; Provider: Shopify Inc (Canada), General information on data protection: «Privacy Policy»

Guestline: Hotel software; Provider: Guestline GmbH (Germany), General information on data protection: «Privacy Policy»

10.5 Documents
We use third-party services to integrate documents into our website. Such documents may include, for example, forms, PDF files, presentations, tables and text documents. This allows us not only to view but also to edit or comment on such documents.

We use in particular:
Adobe: Creative Cloud; Provider: Adobe Inc. (USA) for users in the USA / Adobe Systems Software Ireland Limited (Ireland) for users outside the USA; Data protection information: "Adobe Privacy Centre»

10.6 Fonts
We use third-party services to embed selected fonts, icons, logos and symbols on our website.

In particular, we use:
Adobe Fonts: Fonts; Provider: Adobe Inc. (USA) for users in the USA / Adobe Systems Software Ireland Limited (Ireland) for users outside the USA; data protection information: «Adobe Privacy Centre», Privacy Policy (Adobe Fonts), «Adobe Privacy Policy», «Questions about privacy?», "Adobe Privacy Settings».

Google Fonts: Fonts; Service provider: Google; Google Fonts-specific information: «Privacy and Google Fonts», «Privacy and data collection».

10.7 Payments
We use specialised service providers to process our customers' payments securely and reliably. The legal texts of the individual service providers, such as general terms and conditions or data protection declarations, also apply to the processing of payments.

We use in particular:
Worldline (formerly SIX Payment Services): Processing of mobile and online payments; providers: Worldline Schweiz AG (Switzerland) / Worldline Financial Services (Europe) S.A. (Luxembourg) / Worldline Payment Services (Germany) GmbH (Germany) / Worldline Financial Services (Europe) S.A., Austrian branch; data protection information: Privacy Policy, «Customer information on data protection».

Guestpay: Transactions in connection with hotel reservations; Provider: Guestline GmbH (Germany), General information on data protection: «Privacy Policy»

TWINT: Processing of payments in Switzerland; Provider: TWINT AG (Switzerland); Data protection information: 'Data protection for TWINT apps', 'Privacy policy website', 'General terms and conditions for the use of TWINT' including section 'Data protection'.

10.8 Retargeting
We use so-called retargeting technologies on the website. This involves analysing your user behaviour on our website in order to be able to offer you individually tailored advertising on partner websites. For this purpose, we may transmit corresponding data, including personal data, to third parties. We can also determine whether our advertising is successful, i.e. in particular whether it leads to visits to our website. You can prevent re-targeting by rejecting or switching off the relevant cookies in the menu bar of your web browser.

Third parties with whom we advertise and where you are logged in as a user may be able to assign the use of our online offer to your profile there.

In particular, we use:
Facebook advertising (Facebook Ads): Social media advertising; provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Data protection information: Remarketing and targeting in particular with the Facebook pixel and custom audiences including lookalike audiences, privacy policy, «advertising preferences» (registration as a user required).

Google Ads: Search engine advertising; Service provider: Google; Google Ads-specific information: Advertising based on search queries, among other things, using various domain names - in particular doubleclick.net, googleadservices.com and googlesyndication.com - for Google Ads, «Advertising» (Google), «Why am I seeing a particular advert?».

Instagram Ads: Social media advertising; Provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Data protection information: Remarketing and targeting in particular with Facebook pixels and custom audiences including lookalike audiences, Privacy Policy (Instagram), Privacy Policy (Facebook), «Advertising preferences» (Instagram) (registration as user required), «Advertising preferences» (Facebook) (registration as user required).

11) Success and reach measurement
We use services and programmes to determine how our online offering is used. In this context, we can, for example, measure the success and reach of our activities and operations as well as the effect of third-party links to our website. We can also, for example, test and compare how different versions of our online offering or parts of our online offering are used ("A/B test" method). Based on the results of the success and reach measurement, we can in particular correct errors, strengthen popular content or make improvements to our online offering.

When using services and programmes to measure success and reach, the Internet Protocol (IP) addresses of individual users must be stored. IP addresses are always shortened ("IP masking") in order to follow the principle of data minimisation through the corresponding pseudonymisation and thus improve user data protection.

When using services and programmes to measure success and reach, cookies may be used and user profiles may be created. User profiles include, for example, the pages visited or content viewed on our website, information on the size of the screen or browser window and the - at least approximate - location. In principle, user profiles are only created in pseudonymised form. We do not use user profiles to identify individual users. Individual third-party services with which users are registered may be able to assign the use of our online offering to the user account or user profile with the respective service.

We use in particular:
Google Analytics: Success and reach measurement; Provider: Google; Google Analytics-specific data: Measurement also across different browsers and devices (cross-device tracking) and with pseudonymised Internet Protocol (IP) addresses, which are only transmitted in full to Google in the USA in exceptional cases, «Data protection», «Browser add-on to deactivate Google Analytics».

Google Tag Manager: Integration and management of other services for measuring success and reach as well as other services from Google and third parties; Provider: Google; Google Tag Manager-specific information: «Data collected with Google Tag Manager»; further information on data protection can be found in the individual integrated and managed services.

12) Final provisions
We may amend and supplement this privacy policy at any time. We will provide information about such amendments and additions in an appropriate form, in particular by publishing the current privacy policy on our website.

This privacy policy was translated with the online provider Deepl.